Groupe GM opens U.S. subsidiary

Groupe GM has opened Groupe GM USA, its new subsidiary for the U.S., in Hallandale, FL.

For more than 50 years, Groupe GM has created, produced and distributed lines of cosmetics and accessories for independent hotels and hotel chains worldwide. This family business created the concept of branded amenities and has worked in partnership with leading, international brands from the world of cosmetics, fashion, design and spa since 1972.

Currently carrying more than 50 well-known brands, including in-house labels (Apothicals by DAMANA shown above), Groupe GM is one of the top worldwide players in the amenity business, according to the company. It has its own factories in Europe, but also partners with a few selected suppliers in other countries in the world.

Although already present in the U.S. market for the past 15 years through an independent distributor, Groupe GM has now planned major investment in the U.S. for the coming years.

From their Groupe GM warehouse, the newly established back-office and sales teams will develop exclusive amenities business and service clients within the U.S. territory with plans to further expand clientele, add new lines to their portfolio and place a focus on continuous improvement in their practices through initiatives like the Care About Earth Program. All the Group’s stakeholders are committed to developing sustainable products and solutions and this commitment will be furthered through this new U.S. venture.