PARIS—International hospitality bath amenity distributor Groupe GM, based here, has formed a partnership with spa skincare brand Cinq Mondes to create two collections inspired by beauty rituals.
Laurent Marchand, Groupe GM president, said of the partnership, “Cinq Mondes is an amazing brand with whom we have many similarities and share many values. We are both French, family-owned companies
passionate about well-being and about providing the best service to our customers. Our network is international and we are both committed to the environment.”
Ritual from Bahia, Brazil, launched in February, while a second collection, Ritual from Siam, Thailand, will be available this summer, according to the executive.
“The first comes directly from the ancestral tradition of Brazilian bathing, banho,” he said. “The second was inspired by the sacred essences of the Kingdom of Siam. Launching these two hotel lines with Cinq Mondes’ emblematic fragrances—designed by renowned noses Olivia Giacobetti and Jean-Pierre Bethouart, respectively—will enable us to respond to different hotel ambiances and to respond to the luxury market trend of [tailor-made].”
Ritual from Bahia, Brazil, features 1.18-fl.-oz. bottles of cleansing gel, shampoo, conditioner and body lotion tubes, as well as soaps packed in cardboard boxes. The Thailand-inspired offerings will come in 1.35-fl.-oz. bottles with burgundy tops, as well as soap. The products contain no phenoxyethanol, parabens, silicones, mineral oils or artificial coloring agents.
Marchand noted that before the collections were even launched, the Hôtel Beau-Rivage Palace in Lausanne, Switzerland, and the Maison Albar Hôtel Paris Céline in France signed on for the Cinq Mondes amenities range.
In other Groupe GM news, the company last month announced a multimillion-dollar investment into the expansion of its Groupe GM Cosmétiques France plant in Lyon. The move will enable the firm to grow its staff and add equipment.
“Our recent plant’s expansion in Lyon reflects the significant growth of our company,” said Marchand. “We have been facing an annual growth rate exceeding our forecasts. We have doubled our production in three years and with the signing of new contracts with brands, hotel chains and distributors, we needed to take action immediately. It also means that we are reinforcing our position as one of the world’s leading companies for hotel amenities.” HB