GraceSoft, Urban Park Hotels, LodgeTender create independent hotel service network

GraceSoft, Urban Park Hotel Collection and LodgeTender have integrated their portfolios to form what they call the largest independent hotel service and membership network, serving more than 2,000 independent hotels across the globe. The alliance offers advanced hotel management technology, revenue optimization and specialized consulting, and a non-franchise membership brand “empowering independent hoteliers to thrive in a competitive landscape.”

“Our mission is to equip independent hoteliers with top-tier resources and technology that enable them to compete with major brands while retaining their unique identities,” said Gideon Stanley, CEO, GraceSoft. “This portfolio collaboration brings together over 2,000 hotels, helping them enhance efficiency, elevate guest satisfaction and drive profitability.”

The partnership provides an all-in-one suite of solutions tailored to the unique needs of the independent hotel owner, according to the companies. From property management systems and booking engines to revenue analytics and distressed property recovery consulting, hoteliers now have access to tools traditionally only reserved for large franchise chains.

Comprehensive support for independent hoteliers

  • Hotel technology solutions: GraceSoft and LodgeTender deliver advanced property management, booking and channel management tools, optimizing reservations, dynamic pricing and online visibility.
  • Independent membership brand: The Urban Park Hotel Collection provides a non-franchise membership model. It is the largest independent hotel flag based in the U.S., with more than 2,000 members worldwide. Hotels retain their unique identities while benefiting from the strength of a membership brand that focuses on the daily operational concerns for independent hotel owners.