G6 Hospitality launches Light Her Way program

G6 Hospitality LLC, the parent company of Motel 6 and Studio 6 brands in the U.S. and Canada, has launched its Light Her Way program, which will provide tools and resources to women seeking hotel ownership opportunities.

“We have always promoted the belief that everyone has the right to travel, but it is just as important that everyone have the right to ownership,” said Tina Burnett, CDO, G6 Hospitality. “The launch of Light Her Way will empower women on the path to ownership and is an example of how we live up to our values.”

Light Her Way, which was announced this week at AAHOA’s Her Ownership Conference & Retreat, is a franchise roadmap providing knowledge and dedicated expertise for female entrepreneurs on the path to hotel ownership.

Women interested will gain insight into construction and renovation, market identification, financing and the brand application process, as well as access to additional resources to support the launch and continuing operations of their franchise property.