Fuel Unveils Crisis Management Resources

MYRTLE BEACH, SC—Fuel, a provider of marketing software and digital agency services for the hospitality sector, has launched the Crisis Management Resources for Hotels Master List, a new online resource that works to combat the effects of the coronavirus that causes COVID-19.

This newly created resource is an aggregated collection of crisis management tools, information and best-practice tips from organizations across the industry and beyond, including government and commercial sectors and hospitality thought leaders. The list, which will be updated daily, consists of a comprehensive collection of blog articles, webinars, videos, podcasts and more, all of which will be categorized and sorted based on a variety of considerations and elements.

Hoteliers and other users will have the ability to search the list for specific information based on their desired format and topic, pointing them in the direction of up-to-date information to help them adapt to current events and implement new crisis-management strategies.

“Hoteliers have a lot to consider when developing effective and ongoing crisis-management strategies right now, and navigating the deluge of information facing them is a very real challenge,” said Stuart Butler, COO of Fuel. “Now is not the time to panic, it’s the time to roll up our sleeves and do our part. By using our Crisis Management for Hotels Master List, hotels will be able to narrow their search to the most impactful sources and tools they need when they need them, and we will ensure the information they are presented with is current and relevant to their needs.”

To access Fuel’s Hotel Crisis Management Resources Master List, visit here.

In addition to the master list, Fuel also co-authored a study alongside independent and boutique hotel loyalty program: The Guest Book aids hoteliers during periods of economic uncertainty, which can be found here. Also, Fuel’s Hotel Marketing Podcast is increasing the frequency of its episodes so that experts from across the industry may be able to offer advice regarding the challenges facing hoteliers in the weeks to come. Anyone in the industry with a success story, unique strategy, helpful advice, or pressing questions they would like to share with the rest of the world is encouraged to email [email protected] to be considered for participation in the Fuel Hotel Marketing Podcast.