Rosen Hotels & Resorts has appointed Frank Santos as the company’s new CEO. Santos’ promotion comes one week after Harris Rosen’s death at the age of 85.
In 1985, company founder Rosen personally recruited and hired Santos to become Rosen Hotels & Resorts CFO, a job he started in January 1986 and held for almost 39 years. He would later add VP to his title as he and Rosen worked side-by-side growing Rosen Hotels & Resorts. Currently, the company has more than 4,000 associates and operates seven Orlando-area properties: Rosen Inn International, Rosen Inn closest to Universal, Rosen Inn Pointe Orlando, Rosen Inn Lake Buena Vista, Rosen Plaza, Rosen Centre and Rosen Shingle Creek. Also under the Rosen umbrella are insurance agency RosenSure, Millennium Technology Group, multiple foundations and the Rosen Aquatic & Fitness Center.
“It is an honor,” said Santos. “I will always be grateful for the privilege to lead this great company that Mr. Rosen poured his heart and soul into building for 50 years. I do not take this responsibility lightly, and I promise to continue the amazing work in our industry and in our community which Mr. Rosen started.”
Santos and Rosen also worked together to form the Tangelo Park and Parramore preschool programs, which annually provide children from those underserved communities free preschool to get a head start on their education. After graduating from high school, students are awarded college and vocational scholarships covering tuition, room & board and books. To date, hundreds of students have received Rosen scholarships.
He also worked with Rosen to create RosenCare, a healthcare program providing every associate wellness benefits at affordable prices, with no deductibles and 90% of all prescriptions, including insulin, available at zero cost to the associate. He also helped Rosen with the formation of the UCF Rosen College of Hospitality Management, the Adam Michael Rosen Foundation and saved what is now the Rosen Aquatic & Fitness Center twice from destruction.
