With more than 100,000 hotels in the U.S. today, hotels are under increased pressure to stand out and get their share of bookings. Personalization is one way that hoteliers can create experiences that truly resonate with guests and make them feel welcome. But personalization can also help hoteliers attract group bookings—a key revenue driver for many hotels.
Here are five ways that your technology can help you delight guests and drive more group bookings, all at once.
#1: Custom user interfaces on in-room TVs
Provide guests with a tailored experience by customizing the in-room TV interface for group bookings. Include event-specific information, branded imagery and schedules right at their fingertips. Imagine wedding guests seeing a personalized welcome message from the happy couple or business attendees accessing the day’s agenda with ease. This thoughtful touch not only adds convenience but reinforces the importance of their stay.
#2: Digital signage throughout common spaces
Elevate the group experience by utilizing digital signage in lobbies, hallways and other shared areas. Personalized displays can showcase event names, schedules or welcome messages, making attendees feel celebrated wherever they go. Whether it’s a corporate event or a family reunion, guests will appreciate the seamless branding and the extra effort to make them feel valued. Leverage existing TVs throughout your property as additional signage opportunities.
#3: Integrated live streaming for in-room viewing
Not all attendees can be present for every part of an event, but technology can ensure they don’t miss out on the most important moments. Upsell groups by offering live streaming of keynotes, ceremonies or special presentations directly to in-room TVs within the specific group room block. For example, a mother with napping children can still watch a wedding ceremony, or a business executive arriving late can tune in to opening remarks while freshening up in their room. This added flexibility is a game-changer for group experiences and provides a uniquely memorable experience.
#4: Promote group discounts for on-site services
Leverage in-room TVs to highlight your hotel’s on-site services and drive non-room revenue from group bookings. Tailored messages on in-room TVs can showcase exclusive offers, like discounted spa treatments for event attendees, or promote restaurant specials like happy hours. For example, a bridal party might be encouraged to unwind with a group spa package before the big day, or business travelers could be drawn to a gourmet breakfast special to start their morning. These subtle but strategic promotions not only enhance the guest experience but also boost your bottom line by encouraging attendees to explore everything your property has to offer.
#5: Showcasing tech to secure future bookings
Modern technology doesn’t just enhance current events, it also keeps your property top of mind for future business. By showcasing these personalized, tech-forward touches, business travelers may consider your hotel for personal events, and vice versa. A corporate attendee impressed by seamless event integration might book your venue for a family wedding, creating a cycle of ongoing opportunities and revenue growth.
Selecting the right technology is essential for a positive ROI on these strategies, but not all solutions are created equal. To truly stand out, hoteliers need tools that offer flexibility, scalability, and a clear path to enhancing both operations and guest experiences. OnStream by DISH Business is designed with these principles in mind, providing a seamless way to elevate your hotel’s capabilities while keeping implementation simple.
Ready to see how OnStream can help you implement the group personalization strategies outlined here? Learn more at dish.com/hotels.
