First voco in Latin America debuts

IHG Hotels & Resorts has launched of the voco brand in Latin America at the voco Guadalajara Neruda—the first hotel for the brand in Mexico.

“Guadalajara is a bustling, yet laidback city full of flare and personality which embodies the voco brand hallmarks,” said Ginger Taggart, VP, voco hotels, IHG Hotels & Resorts. “It makes perfect sense for it to become home to the first Mexico property of our fastest-growing premium brand. We look forward to welcoming leisure and business guests alike to experience voco within this dynamic neighborhood.”

Owned by Grupo Hotelero Luna Azul and operated under Monby Hotels, the new 104-room hotel is located within Guadalajara’s financial district and near the Golf Country Club, the Colomos woods, Downton Zapopan and Andador Neruda, as well as fashion malls and shops like Midtown Jalisco and Plaza Andares. The hotel’s design brings a cosmopolitan vibe by incorporating elements of Mexican decor that capture the essence of Jalisco through its color palettes, textiles and use of adobe, clay and ceramics, according to IHG.

The hotel also features Querida Luna, the on-property restaurant open for breakfast, lunch and dinner. All rooms feature an open balcony, and crowning the building is Perla Azul, an open-air roof-top bar.