Hotel management and development company First Hospitality has promoted Jenna Fishel to chief commercial officer (CCO). In this elevated role, she will lead the company’s overall commercial strategy, ensuring a seamless integration of revenue management, sales and marketing efforts. She has been with First Hospitality since 2004.
“Jenna’s extensive expertise and proven leadership make her an invaluable asset to our team and partners,” said David Duncan, president/CEO, First Hospitality. “Her ability to optimize performance, drive cross-functional collaboration and uncover new opportunities for growth is instrumental in maintaining our competitive edge and advancing our business.”
Fishel has held numerous positions during her 21-year tenure with the company, starting her career as a front desk agent at a property in Ann Arbor, MI. Between 2004 and 2012, she moved up the ranks to sales coordinator, guest services manager and ultimately general manager at the age of 23. With a passion for revenue management, she transitioned to regional revenue manager, then corporate director of revenue, ultimately becoming First Hospitality’s first VP, revenue management in 2017. Most recently, she served as SVP, commercial strategy since 2021.
Duncan added, “Jenna’s story at First Hospitality is a testament to her leadership, innovation, dedication and ability to foster collaboration across teams. Her growth within the company serves as an inspiration for both emerging talent and seasoned colleagues.”
Fishel helped grow the revenue management department from four individuals to a team of 19 and a marketing team from three to eight.
