Extended Stay America (ESA) has launched Extended Stay America Select Suites, a new extended-stay brand. For value-conscious guests staying on average 30-plus nights, the new brand offers more basic services and select amenities with the same apartment-like room design as the flagship Extended Stay America brand. At Extended Stay America Select Suites, guests only pay for what they need, resulting in deeper savings and extended value, according to the company. For franchisees, the new brand delivers a value proposition of low costs and financial efficiency.
“The addition of the Extended Stay America Select Suites brand to our portfolio will allow our guests and franchisees to select from three different brands at three different price points,” said Greg Juceam, president/CEO, ESA. “By staying true to our core pillars of serving extended-stay guests with affordable accommodations, practical amenities, and genuine goodness, this is a win-win for Extended Stay America, our guests and associates, and our franchise stakeholders.”
Extended Stay America Select Suites properties feature amenities like apartment-like suites, with fully equipped kitchens, free WiFi, pet-friendly rooms and on-site guest laundry. For franchisees, the brand offers a flexible front desk and a cost-efficient operating model. The new brand will launch with nearly 100 properties, located in 30 states throughout the country.
“The extended-stay segment is experiencing extremely strong fundamentals,” said Mark Williams, managing director, franchise development, ESA. “Developers, lenders and many who have focused on the transient or upscale segments are now interested in investing and building in the extended-stay segment. The Extended Stay America Select Suites brand will be especially attractive to hoteliers for its low cost and the potential for an attractive return on investment.”
With the addition of the Extended Stay America Select Suites brand, the company now represents a portfolio of approximately 760 owned and franchised hotels, comprising close to 85,000 rooms in 45 states—all solely focused on the extended-stay segment.