Executives on the Move: Millcraft, The Bürgenstock Selection, East West and GWI

NATIONAL REPORT—Experienced professionals have brought their expertise to the hospitality industry. Here’s a look at recent personnel shifts:

Millcraft Hospitality Names New COO

Millcraft Hospitality has appointed Todd Schirtzinger as its new COO.

Schirtzinger brings a wealth of leadership experience in the hospitality industry. In his past executive level positions, he grew modest hotel management companies to become nationally recognized in the industry. The appointment comes as the company is poised for accelerated growth with a pipeline of new hotel development opportunities throughout western Pennsylvania and beyond.

Although it has been almost two decades since Millcraft Hospitality first built its flagship Hilton Garden Inn location in Southpointe, PA, the group has significantly ramped up in recent years, with the majority of Millcraft Hospitality’s properties having been either newly built or completely renovated within the past five years. Others have been successfully taken all the way through the real estate cycle. All-in-all, the company has been involved with 12 hospitality projects.

The Bürgenstock Selection Appoints Cargill

The Bürgenstock Selection, a Switzerland-based deluxe hotel group, has appointed Joannie Cargill as its new director of sales, North America.

In this new role, she will work to increase awareness in North America of The Bürgenstock Selection’s properties: The Bürgenstock Hotels & Resort Lake Lucerne, the Royal Savoy Hotel & Spa Lausanne, and the Hotel Schweizerhof Bern & Spa.

With more than 14 years of experience in the hospitality industry, Cargill was most recently the regional director of sales for WorldHotels in New York, a role she held for seven years, focusing on the Northeast and Canadian markets. Prior to her role at WorldHotels, she oversaw global sales efforts at Leading Hotels of the World for three international brands. Previous roles include corporate sales manager at the Hyatt Regency on the Hudson and prior to that at the Westminster Hotel NJ in catering sales.

East West Hospitality Adds Gore

Colorado’s East West Hospitality has named Theron Gore chief marketing officer at the luxury property management company.

Gore oversees all aspects of sales and marketing at the company, which has more than 30 years of experience in a diversity of businesses, including association, rental and property management, hotels, spas, fitness, restaurants and retail operations.

Gore brings more than 20 years of marketing and technology experience to the company, having founded three successful custom software, digital marketing and website development businesses, including Eagle River Associates and SendSites.

GWI Adds to Board of Directors

The Global Wellness Institute (GWI), a 501(c)(3) nonprofit organization with the mission to empower wellness worldwide by educating the public and private sectors about preventative health and wellness, has appointed two new members to its board of directors.

The new appointees, Michelle Floh, CEO of the Rona & Jeffrey Abramson Foundation, and Renee Moorefield, PhD, CEO of Wisdom Works, will bring new expertise to the 13-member board as the organization continues to expand its impact within the sectors that comprise the $4.5 trillion global wellness economy.

In addition to its global research, which is made available free to the public, the GWI acts as an umbrella organization bringing together often-siloed sectors that are committed to helping to build a healthier world.

Moorefield and Floh increase the GWI’s board to 13 members, joining health and wellness- minded leaders such as Dr. Richard Carmona, chief of health innovation, Canyon Ranch and 17th surgeon general of the U.S.; Sue Harmsworth MBE, founder of ESPA International; and Mia Kyricos, SVP & global head of well-being, Hyatt Hotels Corporation.

Moorefield has been part of the GWI organization for years, chairing the successful Wellness at Work Initiative and helping to shape and guide the The Wellness Moonshot: A World Free of Preventable Disease campaign. Moorefield is also the co-author of Driven by Wellth and is the CEO of Wisdom Works, which is dedicated to building thriving and resilient leaders worldwide. She has worked with thousands of people seeking to lead from inspired purpose and vision, wellbeing and internal balance.

Floh leads the Rona & Jeffrey Abramson Foundation, a nonprofit focused on improving the health and wellness of families—particularly women and girls—worldwide. In this role, Floh draws on her diverse experience in both private and public healthcare sectors in America and Canada, where she developed a passion for technological innovations that promote health and wellness, improve accessibility, and deliver quality care.