Ennismore signs first North American JO&JOE hotel

Ennismore has signed the first JO&JOE development in North America, JO&JOE Tulum, with owner/developer Soda Urbana. The property is set to open at the end of 2024.

JO&JOE Tulum will offer 300 beds with approximately 84 guestrooms, including 45 private rooms, 30 small dorms, nine large dorms and a handful of suites. Other amenities will include a bar, restaurant, open kitchen, guest laundry room, locker room and a meeting room. The hotel will be part of a new mixed-use development that will also house 12 retail outlets and a rooftop bar.

Francois Leclerc, deputy brand COO, JO&JOE, Ennismore, said, “JO&JOE’s ethos is about bringing people together—both international guests and locals—and creating a likeminded and free-spirited community-based creative expression and sports. Tulum will be a great addition to the growing JO&JOE family.”

Soda Urbana is a Mexican company with more than 12 years of experience in investment, development, marketing and management of real estate projects.