Eden Roc Miami Beach Gets a New Look, Brand Experience

MIAMI BEACH, FL—Eden Roc Miami Beach is newly transformed after $250 million in renovations and the creation of a re-energized brand experience.

Signs of the landmark’s makeover are evident throughout the property, from the complimentary welcome drinks to the utilization of a new in-room pathfinders guide, a program dedicated to bringing up-to-date and insider knowledge of the local scene.

“As the city of Miami Beach continues to flourish, we look forward to bringing a more distinctive and clearly defined experience to our guests and locals,” said Andrea Chapur, ownership, Eden Roc Miami Beach. “Not only has the hotel itself undergone a massive refurbishment, but we have infused every part of the local Miami experience to create a fun and welcoming atmosphere and showcase the one-of-a-kind persona that defines Eden Roc Miami Beach.”

Additional updates elevating the experience include the re-imagination of Morris Lapidus’ 16-seat lobby bar by interior designer David Rockwell, the introduction of the signature Nobu restaurant and the flagship Nobu Hotel tower (with a hotel-within-a-hotel concept), soon-to-open Malibu Farm restaurant, and inclusion of Boho Hunter, an upscale boutique featuring contemporary women’s fashion and accessories from Latin American designers.

With ocean views and oversized balconies, a renovation to all 415 guestrooms and suites creates a calm seaside atmosphere, according to the company.

Elsewhere, the onsite Spa Eden Roc will be reinvented as Esencia Wellness. The reinvigorated facility includes the 22,000 sq. ft. Esencia Spa with 18 treatment cabins, a spa relaxation room and signature treatments.

In addition, flavors of the Miami food scene have inspired ERC BITES, a revitalized in-room dining and pool menu, hand-selected by Eden Roc Miami Beach and Nobu Executive Chef Thomas Buckley. Local farmers and restaurants help to create a menu that evokes the locale.