Driftwood opens Element Melbourne Oceanfront in Florida

Driftwood Capital has opened the Element by Westin Melbourne Oceanfront, a 130-key hotel in Melbourne, FL. Part of a $1-billion pipeline of properties the company is developing this year, the hotel is the firm’s fourth investment on Florida’s Space Coast.

“As we continue our disciplined approach on hotel developments nationwide, the Element by Westin Melbourne Oceanfront will serve to complement our existing portfolio of investments, especially in the Space Coast, as an indicator of our team’s best-in-class experience in hotel developments,” said Carlos Rodriguez Sr., chairman/CEO, Driftwood Capital. “With this latest beachfront hotel development—the first waterfront hotel in Brevard County since 2020 and the first beachfront Element by Westin in the brand system globally—we look forward to continuing to expand our presence and investments in this compelling market. We are proud to deliver the hotel on-time and on-budget, a significant achievement in today’s challenging development market.”

Driftwood Hospitality Management (DHM) will assume management operations and responsibilities of the hotel. With the addition of this hotel, DHM now oversees 90 properties within its portfolio.

“With our broad range of expertise in managing and operating hotels domestically and abroad, the DHM team is thrilled to continue delivering the highest brand standards for business and leisure travelers alike visiting Florida’s Space Coast,” said David Buddemeyer, founder/president, DHM. “We look forward to expanding our presence on another beachfront property in Brevard County.”

The hotel features a saline pool deck, offering food and beverage options at Ebb & Flow, the Space Coast’s first elevated social destination with ocean views, according to the company. Other amenities include Rise complimentary breakfast, a fitness center and complimentary bike rentals. The hotel is also currently applying for Green Key Certification, which is the leading standard for excellence in the field of environmental responsibility and sustainable operation within the tourism industry.

The property sits adjacent to the Crowne Plaza Melbourne, another hotel asset owned by Driftwood Capital. Melbourne Orlando International Airport and Patrick Space Force Base are about eight miles away, and Brevard Zoo is approximately 14 miles away.