David Hale joins 6PM Hospitality as VP, business development

Zeeland, MI-based 6PM Hospitality Partners has hired David Hale to serve as the company’s VP, business development.

In this role, Hale will lead the company’s expansion efforts, securing third-party management agreements with top industry brands. He will also play a key role in driving new business opportunities, collaborating with lenders, capital partners, brokers and franchise development leaders to strengthen the company’s portfolio.

Hale has more than 30 years of experience in the hospitality industry. Prior to joining 6PM Hospitality, he held similar leadership roles at PM Hotel Group, Paramount Hotel Group,and Spire Hospitality. His background also includes serving as VP, sales for a portfolio of 30-plus hotels with Interstate Hotels & Resorts. Additionally, he spent nearly 15 years with Promus Hotels and Hilton Worldwide in regional leadership roles.

“David is an accomplished, seasoned professional, and we are fortunate to be in a position where we can add someone with his credentials and industry relationships to our growing organization,” said Tom Welling, COO, 6PM Hospitality Partners. “He will be an integral member of the executive team in the months and years to come as we continue to develop and execute a plan of strategic growth and expansion.”

Hale said, “I couldn’t be happier to join this team. Being part of 6PM Hospitality Partners to add high-value, quality assets to our management portfolio and continue to deliver superior performance for our owners and investors is something I am very much looking forward to.”