Hotel management company Crescent Hotels & Resorts has appointed Sherry Serio to SVP, sales and marketing.
With more than two decades of sales and marketing experience, she brings a seasoned yet fresh approach to the Latitudes: Lifestyles by Crescent division, a contemporary platform designed for lifestyle hotels and resorts, according to the company.
As a new key player in the Latitudes division, she spearheads all commercial responsibilities and manages a region of independent hotels. Her resume of industry leadership includes a successful track record with Starwood Hotels & Resorts and Aimbridge Hospitality/Interstate Hotels and Resorts. Before joining Crescent, she held was SVP, sales and marketing with CSM Corporation, where she handled top-line sales as well as the redevelopment of a marketing team to support commercial, corporate, residential and lodging divisions.