Coury Hospitality has been tapped to take over management of the Hard Rock Hotel San Diego, located in the Gaslamp Quarter, effective July 1.
“Our partnership with Hard Rock Hotel San Diego is a natural fit,” said Paul Coury, CEO/founder, Coury Hospitality. “We have a shared philosophy of delivering world-class service and memorable guest experiences, with live music and immersive activations at the core of our approach to lifestyle-driven hospitality. We are honored to be selected by the ownership group represented by Tarsadia Investments to welcome this legendary property to our growing portfolio in California, and are excited to bring our signature services to further elevate the guest experience and deliver exceptional operational value.”
With 420 guestrooms and 40,000 sq. ft. of meetings and event spaces, Hard Rock Hotel San Diego will become Coury Hospitality’s largest asset. The property also features 17 individually designed Rock Star Suites, a rooftop pool with private cabanas, the 9,170 sq. ft. Legends Ballroom and several culinary outlets.
“Coury Hospitality has consistently demonstrated excellence in food & beverage, experiential programming and operational leadership,” said owner representative Ace Patel. “As we embark on a transformational renovation in 2026, Coury’s partnership will be instrumental in reimagining every touchpoint of the guest experience—from design to dining concepts to cultural programming. With our shared vision, we’re confident this next chapter will redefine what Hard Rock Hotel San Diego represents for both locals and global travelers.”
Alongside the addition of the San Diego hotel, Coury Hospitality is also expanding its portfolio with The Seahaus Hotel, Tribute Portfolio in Atlantic City, NJ. Set to open this summer as the first Tribute Portfolio hotel in the area and Coury Hospitality’s first property in New Jersey, the hotel will offer 105 guestrooms, a pool and a three-meal restaurant.
This fall, the company will rebrand The Southlake Hotel in Southlake, TX, into The Elmore Hotel, Tribute Portfolio, and
The Beeman Hotel in Dallas into The Mockingbird Hotel, Tribute Portfolio. The Marriott Westlake in Westlake, TX, will undergo an $18 million renovation and become The Ricardo Marriott.
