Club Quarters Hotels has expanded its operational leadership team with the addition of two lifestyle hospitality industry veterans and a key internal promotion as the company prepares for ambitious growth.
The expanded operations team is led by Edward Maynard (pictured above) as COO, who is supported by the addition of Charlie Katz as corporate director of global guest services and the promotion of Aaron Bailey as corporate director of global operations.
Maynard is an experienced hospitality leader who brings deep expertise in building top-performing teams, establishing customer-focused operations, generating market share and setting a leadership vision for top brands including Ian Schrager’s PUBLIC Hotels, SIXTY Hotels, Starwood Hotels & Resorts and Morgans Hotel Group. He was brought on to oversee significant growth while strengthening diverse revenue streams and energizing the business to drive long-term value.
Katz is a service-driven operational leader who has crafted guest experiences for a variety of respected lifestyle brands including Mondrian, Sydell Group, THE OUT and Kimpton, among others. He will focus on the brand experience across the hotel product, incorporating programming, training and key touchpoints to drive guest satisfaction.
Bailey is a Club Quarters veteran, having risen through the ranks during 14 years with the company, where he held progressive operational roles in five key markets. He will focus on operational processes and standard operating procedures to drive efficiency and ensure consistent operational delivery.
“I look forward to expanding the Club Quarters brand through continued investments in high-touch technology, thoughtful guest experiences and highly focused programming as we prepare to reach the next level,” said Maynard.
CEO John Paul Nichols added, “With a strong COO and leadership team in place, Club Quarters is re-energizing our operational capabilities while laying the foundation for increased profitability, expanded market share and more diverse revenue streams. This is a natural next step on our growth trajectory and builds on our highly successful membership model to deliver long-term value.”
