CHS acquires assets of American Hotel Register Company

Consolidated Hospitality Supplies Holdings (CHS), a consolidation platform backed by HCI Equity Partners, has acquired the inventory and select North American operating assets of American Hotel Register Company (American Hotel), including American Hotel’s Registry brand. Since 1865, American Hotel has supported the growth of the hospitality industry with more than 70,000 products. In 2017, HCI entered into the hospitality supply business with the purchase of Amtex and its Infinti and Hotelo brands, which have a strong presence in the value and mid-tier hotel markets. Following the transaction, CHS, with the newly acquired assets of American Hotel and its Amtex business, will create a hospitality supply platform that will enhance its market share, expand the product portfolio and improve customer engagements through its national fulfillment and salesforce coverage, the company reports. Financial terms of the transaction were not disclosed.

CHS will offer customers a wider array of products from 5,000 brands recognized for their quality throughout the hospitality industry. The newly formed company will be ideally positioned to serve customers across the full spectrum from value to luxury hospitality markets.

“This is great news for the hospitality industry,” said Doug McCormick, managing partner, HCI. “With the addition of American Hotel’s extensive product portfolio, we have created the most comprehensive product offering of any supplier in the lodging industry.”

Bill Hirsch, industry veteran/executive chair, CHS, said, “This acquisition is exciting for us and our partners and will reshape the hospitality industry. Together, the Amtex and American Hotel brands will be uniquely positioned to serve a wide variety of hospitality customers throughout North America. This acquisition gives us a substantial presence in key categories, builds relationships with new suppliers and will enable us to provide improved value and service to our customers.”

“The pandemic created extreme challenges for American Hotel and its stakeholders, so we are very pleased that CHS will be able to revitalize American Hotel’s strong legacy of effectively serving the lodging community,” said Geoff Feingold, VP, sales, CHS. “With immediate and significant investment in inventory complemented by CHS’ management and infrastructure, we are confident that we can re-establish American Hotel’s long history of exceptional service.”