Choice Hotels International Inc. has unveiled a multichannel national marketing campaign, “Where Travels Come True,” starring entertainer Zooey Deschanel. The campaign promotes choicehotels.com as an easy-to-use website, offering the best price guaranteed.
“Over the past few years, people have realized the importance of travel in their lives, yet they look through an average of 15 travel sites before booking, which can be stressful and ultimately lead to information overload,” said Noha Abdalla, chief marketing officer, Choice Hotels. “By working with our lovable wing woman, Zooey Deschanel, we are providing consumers with the confidence that they are making the right decision to book on choicehotels.com because of both the range of hotels we offer as well as the best price guarantee.”
Research shows that consumers are faced with too many options for booking their hotel stay and that 92% of millennials say finding the best hotel deal is important, according to Hotelmize. With the help of Choice’s Fairy Hotel Mother, played by Deschanel, travelers are transported directly to the hotel that meets their needs. Running through the fall, the 30- and 15-second spots developed in partnership with McKinney, Choice’s creative agency-of-record, will air on TV and appear across Facebook, Snapchat, Instagram and other digital channels, including Deschanel’s own social channels.
“Traveling has always been a meaningful part of my life, so I’m always looking forward to that next getaway,” said Deschanel. “Yet I too can get overwhelmed with all the hotel options out there, which is why I’m excited to be Choice’s ‘Fairy Hotel Mother’ and to help travelers feel confident that they are booking the right hotel.”
The two Choice Hotels brands highlighted in the campaign are the rapidly expanding, upscale Cambria Hotels and the newly transformed Comfort.
Look for more on Choice Hotels and the Cambria brand in the March issue of Hotel Business.
