Choice Hotels Onboards 50+ Luxury, All-Inclusive AMResorts Offerings

ROCKVILLE, MD—Choice Hotels International Inc. has completed onboarding more than 50 AMResorts-branded properties to its network, as part of a strategic agreement announced last year with the Apple Leisure Group company known for its portfolio of luxury, all-inclusive resorts throughout Mexico, the Caribbean and Central America.

The arrangement allows members of the Choice Privileges loyalty program to earn and redeem points at well-known resort brands—including Zoëtry Wellness & Spa Resorts, and Secrets, Breathless, Dreams, Now and Sunscape Resorts & Spas brands—by booking their stay directly on Guests can also currently take advantage of AMResorts’ Free, Free, Free promotion, and Choice Privileges members have the opportunity to receive an additional 50,000 loyalty points.

“Through our collaboration with AMResorts, Choice’s all-inclusive luxury resort offering is now the largest of any major U.S. hotel company, which means our loyalty members have access to unparalleled vacation and rewards options in top leisure destinations like Cancun, Montego Bay and St. Martin,” said Jamie Russo, VP, loyalty programs and customer engagement, Choice Hotels. “We’re proud to provide our loyal guests with even more possibilities for their next getaway through the ability to earn and redeem points at some of the world’s most renowned all-inclusive resorts.”

Choice Privileges also recently announced a series of enhancements that help provide its more than 45 million members with the flexibility to use their benefits as soon as they are ready to travel. Updates include reducing the number of nights required to earn elite status; pausing the expiration of loyalty points until Dec. 31, 2020; and initiating upgrades, extensions and bonuses for current elite members.

AMResorts-branded properties across Mexico, the Caribbean, Costa Rica and Puerto Rico have implemented the company’s CleanComplete Verification program, which further elevates existing standards of quality and cleanliness with new health and safety policies and protocols in response to the COVID-19 pandemic.