Choice Hotels International Inc. reports that since its acquisition of the Country Inn & Suites by Radisson brand two years ago, it has achieved a 19-point increase in RevPAR Index, a 20% rise in direct online contribution and an increase in revenue from group and business travelers year-over-year.
The Radisson Americas brands have seen increased digital traffic and higher booking conversion rates, leading to new hotel development commitments, including 38 new Country Inn & Suites added to the pipeline in the last two years.
“Country Inn & Suites by Radisson has performed well above the goals we set out for the brand when it joined the Choice family of brands two years ago,” said Judd Wadholm, SVP/GM, Choice Hotels’ upper-midscale, midscale and economy brands. “We are committed to a long-term strategy to give this brand an even stronger edge in the competitive upper-midscale segment and to unlock additional channels for our owners to help grow their revenue.”
Owners have also benefitted from the company direct channels, ChoiceHotels.com and the Choice Hotels mobile app, which have achieved a year-over-year increase in booking conversion rates following a relaunch of the website and the app customer experience, the company reports.
The company introduced a refreshed guestroom design in 2023, featuring sophisticated finishes, subtle color accents and functional furnishings. In response to this design, 84% of guests reported they would likely stay at a Country Inn & Suites hotel.
“We’ve been thrilled to see guests respond so enthusiastically to the initial design refresh, which marked just the first step in reimagining the brand for today’s travelers,” said Deborah Gürün, director, brand management and strategy, Country Inn & Suites by Radisson. “Looking ahead, we’re focused on innovating in key areas where we see the greatest opportunities to delight guests and help drive greater returns for owners.”
