Cendyn has launched its new Cendyn Hospitality Cloud, including the release of the platform’s first applications, a website content management system (CMS) and the Starling customer data platform (CDP).
At a time when hoteliers must do more with less, hotels are embracing rapid digitization and automation of products and services to keep up with ever-evolving consumer expectations. The challenges are especially acute in e-commerce as hotels confront major shifts in travel from business to leisure, the ongoing struggle to gain direct bookings and the ability to target new types of guests in a competitive market with evolving stay preferences.
The Cendyn Hospitality Cloud is an integrated, cloud-based platform that empowers revenue, e-commerce, distribution, marketing and sales teams with a single source of truth. The platform offers a unified view of every guest and a system of record for rates and reservations. Combining these critical data elements in one platform ensures teams across the business can act on their data to automate, personalize and transform the experience for every guest at every step in their journey.
In conjunction with the launch of the Cendyn Hospitality Cloud, the company is also releasing the platform’s first applications—website CMS and Starling CDP. Powered by the CDP, Cendyn’s CMS allows hoteliers to drive more direct bookings by serving personalized content offers, and imagery to their website visitors by leveraging the power of their first-party data, according to the company. The seamless integration between the CMS and CDP sets Cendyn apart to leverage cleansed and de-duped data from the master guest profile to recognize returning visitors and deliver the most targeted personalization available on the market.
“We have been busy innovating over the past 18 months and the commercial launch of this platform is incredibly exciting,” said Tim Sullivan, CEO/president, Cendyn. “Powered by Starling CDP, our e-commerce offering now brings a new level of personalization and merchandising to the hotel shopping experience. Our enhanced CMS enables hotels to target specific content, visuals and offers to website visitors based on their preferences and behavior, positioning our customers to drive guest engagement, loyalty and profitable revenue growth via their direct booking channel.”
