Cendyn has launched eInsight Sales, a new B2B sales automation solution available as a hospitality-centric add-on to Cendyn’s eInsight CRM platform.
Driven by the same PMS data that powers eInsight CRM, eInsight Sales enables hoteliers to correlate guest profile, reservation and production data from the PMS with corporate accounts and travel agent data to determine where the demand lies, learn more about their feeder markets and pinpoint opportunities and gaps across their sales and marketing strategy, according to the company. eInsight Sales and eInsight CRM allow users to manage all demand and their sales pipeline across transient and corporate business in one platform.
“eInsight Sales was designed from the ground up with hospitality in mind, and we’re excited about not only launching the industry’s first fully integrated sales and marketing solution but, more importantly, its ability to strengthen hotels’ overall sales performance by eliminating time-consuming manual tasks and increasing productivity with better processes and response times,” said Michael Bennett, president/CMO, Cendyn. “By adding sales automation to our CRM, customers will benefit from more business won; reliable reporting and deal forecasting; increased customer satisfaction; and an efficient use of resources.”
The combined solution features chainwide contact; activity tracking and reporting of sales activities; contracts; sales leads and opportunities; production; and future reservations.
Sales and marketing teams can collaborate to create personalized automated or ad hoc sales campaigns targeting corporate clients and travel agents to launch outreach efforts with segmented, pre-scheduled campaigns and personalized direct sales communications through Cendyn’s Microsoft Exchange integration.