New York-based private equity firm Capstone Equities has launched Rebel Hospitality so that it can self-manage its portfolio of hotels.
With the goal of aligning asset financial performance and owner interests, this self-management model epitomizes the investor-centric mindset of Capstone Equities, according to the company. Rebel Hospitality offers transparency between operations and investment teams with a technology-oriented management platform that can also be applied in partnership with other hotel owners or investors.
Hospitality veteran Brian Sparacino has been named president/CEO of Rebel Hospitality. He was formerly managing director with Evolution Hospitality, and previously spent more than a decade in various senior leadership roles with Interstate Hotels & Resorts, which included overseeing Blackstone-owned portfolios, and creating and leading Interstate’s independent lifestyle division, Intrigue Hotels & Resorts.
“The formation of Rebel Hospitality was driven by Capstone’s unwavering passion to be best-in-class asset managers that deliver paramount returns to our investors and partners,” said Josh Zamir, cofounder/managing principal at Capstone Equities. “In conjunction with Brian’s leadership and expertise, we have crafted a powerful, management paradigm that leverages unique technologies to achieve peak performance of our assets and those of our partners.”
Rebel Hospitality offers a one-stop, full-service hospitality management biome spanning operations, revenue management, procurement, human resources, marketing distribution, and investment and development partnerships, the company reports.
In an ever-changing hospitality landscape experiencing unprecedented disruption, Rebel launches with a solid footing managing a hospitality portfolio that includes 1,100 rooms in New York City, with the platform implemented at The NYMA Hotel and the Hotel @ Fifth Avenue, with additional hotels and partnerships anticipated to be announced in Q2 2021.
As the New York travel industry has been severely impacted by the global COVID-19 pandemic, Capstone moved to secure base business for its New York City assets, ensuring that two properties are currently running at or near 100% occupancy rates, with the third significantly outperforming market averages, all while adhering to local, state and federal safety guidelines for guests and employees.