BWH Hotel Group is expanding its presence in the Middle East as travel continues its resurgence in the region and worldwide. The expansion is part of the brand’s larger effort to grow its footprint in key destinations across the globe.
The company plans to open four hotels in the region this year, including three in Saudi Arabia and one in Dubai. With an active pipeline of 34 hotels and 16 already in the region, BWH Hotel Group anticipates expanding its portfolio to 50 hotels in the Middle East within the next few years.
“We are excited to further grow our presence in the Middle East with the opening of four beautiful, modern and dynamic hotels in some of the world’s most thriving city centers,” said Ron Pohl, president, international operations and president, WorldHotels. “At BWH Hotel Group, we are focused on putting the right hotels in the right markets, ensuring that no matter the travel purpose—business, leisure or everything in between—we offer a hotel to suit our guests’ needs and exceed their expectations.”
Of the 34 hotels opening in the region, the four hotels opening this year are:
The Best Western Plus Qurayyat City Center is located in Saudi Arabia near the city of Qurayyat, one of the largest ports in the Middle East. Amenities for this 118-room-plus new-build hotel include a number of food and beverage options including a lobby lounge and outdoor pool terrace; ballroom space and VIP meeting rooms; and a health club.
The Best Western Plus Tabuk City Center is located in the capital city of the Tabuk region in northwestern Saudi Arabia. Amenities for this 160-room hotel include onsite food and beverage options, multipurpose function space, a fitness center and a swimming pool.
The Best Western Ajyad Makkah is a 201-room property located in the holy city of Makkah and situated near the Al-Masjid al-Haram Mosque. The hotel is currently scheduled to open in September.
The Best Western Plus Academic City is a 600-room hotel located in Dubai International Academic City. The hotel is currently scheduled to open in August.
“We look forward to collaborating with our new properties who have chosen to affiliate with BWH Hotel Group to leverage our proven global sales, marketing, revenue and loyalty programs,” said Dilip Waghaye, director of development, Middle East. “As international travel continues to increase, we are excited for guests to discover our beautiful new hotels in one-of-a-kind destinations.”