Boutique Hotel Owners Conference set for October

The Boutique Lifestyle Leaders Association (BLLA) returns to the live stage for the third time this year with the Boutique Hotel Owners Conference on Oct. 25-26 at the Westlake Village Inn in Los Angeles.

This leadership event—also referred to as the BLLA Leadership Conference/Symposium—is uniting global pioneers in the boutique hospitality space to celebrate what it means to be a hotelier in this contemporary age of travel.

The leadership event—formerly known as the BLLA Leadership Conference/Symposium—begins with lunch overlooking the lake and includes a networking circle, followed by a welcome address from Ariela Kiradjian, partner/COO, BLLA.

The conference continues with an agenda that includes debates, open Q&As, salon discussions, panels, think tanks, case studies, mentorship circles, approved supplier showcases and end-of-day reflections. All of the content will echo the theme of “Spill the Tea,” as the conversations and key takeaways will be sourced from truthful and authentic experiences, according to the organization.

Additionally, the first night’s gathering will recognize the 2022 BLLA Boutique Awards winners and finalists.

The event curriculum covers an array of topics such as:

  • Top issues owners face today
  • Hospitality innovation & technology
  • The lost art of innkeeping
  • Getting real on hotel development
  • How energy plays a part in creating a boutique hotel experience
  • Conscious tourism & soul-filling travel experiences
  • Awakening to the new way of doing business
  • Retail, partnerships & the lobby experience—What hotels can learn
  • Food & beverage

“I couldn’t be happier to gather in person again for this close-knit group of hotel owners and supporters,” said Frances Kiradjian, CEO/founder, BLLA. “Our gatherings continue to inspire the creators in our industry and we welcome newcomers with open arms to our wonderful boutique community. Holding the event at a beautiful boutique hotel situated on 17 acres with an enchanting lake, cobblestone paths, vineyards and gardens, appointed with a beautiful golf course and stunning spa, will be the setting for the deep agenda planned with small networking sessions throughout the property. This is one of those times where you’ll want to bring your spouse or partner along.”

The current roster of facilitators includes a curated group of boutique hospitality founders, owners, C-level executives, presidents, VPs and general managers. There will be in-person facilitated networking throughout the two-day conference, as well as an exclusive digital platform where all attendees will be able to connect with one another.

Tickets are available here. There are discounts for official members of BLLA. If you would like to become a member to receive the member rate, apply here.