Banyan Tree Management has relaunched as Aperture Hotels. The new company will continue to provide hotel management services but with an eye on expanding its third-party management portfolio and possible management company M&A.
“Historically, we have been seen almost exclusively as an extension of Banyan Investment Group, providing services only for their portfolio,” said Charles Oswald, president/CEO, Aperture Hotels. “The truth of the matter, however, is that we actively and eagerly provide third-party operating services for all hotel owners, and we feel relaunching as a standalone entity helps clarify that. We’ve assembled a senior team that has collective experience operating more than 400 hotels in every chain scale, from select-service to premium lifestyle, and we look forward to deploying that experience to help more owners achieve superior guest experience, team member engagement and improved bottom lines.”
Aperture currently operates more than 2,000 rooms across 15 hotels and resorts. The company’s diverse portfolio is comprised of branded and independent properties in urban, suburban and leisure destination markets throughout the U.S. With 500-plus employees across its portfolio, Aperture has experience operating all the major brands, including Hilton, Marriott, Hyatt, IHG, Choice and Wyndham.
“Aperture is a one-stop solution for owners seeking services for the entire ownership cycle, from preopening through eventual sale,” Oswald added. “Our veteran team has provided these services through multiple economic cycles, from industry highs to industry lows. We have a proven record of value enhancement through portfolio-wide gains in market share, outperforming gross operating profit margins, quick property turnarounds and engaged team members, producing outsized returns for our partners and investors. With a bright outlook for hotels ahead, we look forward to growing with the industry.”