Aman Unveils Janu, a New Hotel Brand

LONDON—Following two years of research and development, Aman is introducing a new brand—Janu.

The sister brand of Aman, Janu will aim to deliver harmony through the dynamic balance of opposites. While Aman is synonymous with its Sanskrit translation, “peace,” Janu stands for “soul.” Aman is a sanctuary, whereas Janu is connectedness; Aman offers refined respite, whereas Janu offers an energetic vibe for those seeking greater purpose with inner contentment, the company reports.

Janu shares its DNA with its elder sister, but will aim to strike out on a complementary path where genuine human interaction, playful expression and social wellness are at the core of the experience. Janu will create environments that nurture purposeful connection to bring balance to the head and heart and allow creative expression.

Aman’s Chairman and CEO Vladislav Doronin said, “The overlap between Aman and its sibling is mutually beneficial; together they offer a total solution for the fluctuating needs and desires of today’s global travel cognoscenti. We saw a white space in the market, and we want to push the hotel industry into a new sphere. What with today’s modern, fast-paced society, which has seen human connection and communication redefined by the digital world, we wanted to create a new hotel brand with a soul and with the aim of kick-starting human interaction again.”

Janu launches with three forthcoming hotels, which are already under construction: Montenegro (2022), Al Ula in Saudi Arabia (2022) and Tokyo (2022), as well as a robust pipeline of future hotels. Janu Montenegro will be the first hotel to incorporate the brand’s serviced residence concept, enabling guests to fully embrace the Janu lifestyle.