MCLEAN, VA—For the All Suites brands by Hilton, consisting of Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton, 2018 was a successful year marked by growth domestically and abroad. All three brands achieved major milestones, including the opening of the category’s 30th Canadian property and 1,000th property overall.
The all-suites brands will continue their international expansion throughout this year, with more than 25 properties in the pipeline throughout the Americas and Asia, and more than 580 properties in the pipeline in total. All three brands are focused on growing their presence in Canada, with Homewood Suites by Hilton continuing its dedicated effort in Latin America, and Embassy Suites by Hilton making forays in the Middle East.
Last year, the brands made headway in Canada, tapping into the country’s record-setting tourism boom. In addition to reaching 30 opened all-suites hotels, the stage has already been set for future growth as more than 20% of all Hilton properties in the Canadian pipeline are in this category.
“The All Suites brands by Hilton had a banner year in 2018 thanks to the incredible support we received from both team members and owners,” said Dianna Vaughan, global head/SVP, All Suites brands by Hilton. “From the opening of the category’s 1,000th property and international expansion, to taking part in unique projects like Hilton’s first tri-branded property and Home2 Suites by Hilton’s first modular build hotel, collaboration with our owners and teams was and will continue to be the secret to our success as we capitalize on opportunities this year.”
In addition to the collective accomplishments, each individual brand reached notable milestones in 2018.
Embassy Suites by Hilton
Last year,Embassy Suites by Hilton successfully completed its 100th Atrium Refresh renovation, a program aimed at driving new revenue opportunities and transforming Embassy Suites by Hilton’s signature, open-air atriums into intimate social lobbies. As part of these design initiatives, the brand opened the 17th of its new dining concepts– E’Terie Bar & Grill, a fast-casual dining concept with a menu of light bites, and Brickstones Kitchen & Bar, a contemporary full-service restaurant.
Homewood Suites by Hilton
Last year, Homewood Suites by Hilton continued to grow its international footprint throughout the Americas with property openings in Mexico and Canada. In 2018, more than 50 hotels participated in the brand’s Take Flight design program to retrofit legacy properties with updated public spaces, bringing the total number of properties that have participated in the design initiative to more than 250. In addition to the shared space improvements, the suite portion of the Take Flight program will be completed by the end of 2020. Looking ahead to 2019, the brand is ready to celebrate its 30th anniversary.
Home2 Suites by Hilton
Home2 Suites by Hilton last year had 86 property openings throughout North America. According to the company, innovative development tactics played a key role in the brand’s growth strategy, reaching milestones such as the staging of Home2 Suites by Hilton’s first-ever modular build and the opening of Hilton’s first-ever tri-brand.
Signed Deals
The All Suites brands by Hilton grew its pipeline in 2018 with 187 new signed deals across the globe, bringing the total combined pipeline to more than 580 pending hotels. Notable signed deals include Embassy by Hilton Makkah KAAR in Saudi Arabia, Homewood Suites by Hilton Austin Central I-35 and Home2 Suites by Hilton Thunder Bay in Ontario, Canada.
