The American Hotel & Lodging Association (AHLA) and Procure Impact, a first-of-its kind B2B marketplace for products that support overlooked communities, have launched their Dignity of Work Pledge.
Twenty-three hospitality companies have pledged over $7.4 million in purchases to reach the Dignity of Work Pledge goal of 100,000 hours of paid employment for people who face barriers to work. By choosing to source responsibly through Procure Impact, the companies will provide millions in revenue for businesses employing vulnerable and marginalized populations.
Procure Impact’s B2B marketplace connects businesses with thousands of hand-crafted and high-quality products manufactured exclusively by vendors that employ overlooked populations in the U.S., including people with disabilities, refugees, veterans and those who have experienced poverty, mental health challenges, homelessness, trauma, incarceration and addiction.
Procure Impact works with more than 100 suppliers in the U.S. across high-demand categories such as food and beverage, bath and body, retail, furniture, art and more. One supplier, Cameron’s Coffee & Chocolates in Fairfax, VA, employs 30 people with disabilities and is now in 90 hotels due to demand from the Procure Impact platform.
Procure Impact tracks the impact of each transaction made on its platform by calculating the number of shift hours created, distributing monthly impact reports so companies can report on their goals and measure their progress.
Dignity of Work Pledge founding partners include Atrium Hospitality, CoralTree Hospitality, Davidson Hospitality Group, Modus Hotels/PM Group, Pacific Hospitality Group, Pyramid Global Hospitality, Sage Hospitality Group and 21c Museum Hotels. Several other hospitality companies have since joined the campaign, including Concord Hospitality, Donohoe Hospitality, HEI Hotels & Resorts, Highgate, Host Hotels & Resorts, Hotel Equities, Makeready, McKibbon Hospitality, New Waterloo, Peachtree Group, PM Hotel Group, Practice Hospitality, Soul Community Planet, Springboard Hospitality, Staypineapple and Western States Lodging & Management.
By taking the Dignity of Work Pledge, hospitality companies committed to increasing the percentage of their purchases made with vendors on Procure Impact’s platform and to regularly report their progress, which is shared on AHLA’s Responsible Stay website.
“As part of our Responsible Stay initiative, we at AHLA are delighted to have helped these amazing hospitality companies take care of guests and uplift the communities they serve while achieving responsible sourcing and community impact goals,” said Kevin Carey, interim president/CEO, AHLA. “The strong participation we’ve seen in the Dignity of Work Pledge is a credit to the hospitality industry and the compassionate people who power it,”
Jen Collins, cofounder/president, Procure Impact, “Hitting this milestone for the Dignity of Work Pledge is an incredible example of how the hospitality sector is pioneering new ways to connect, inspire and elevate purpose through every stay. Each purchase on our platform creates economic opportunity for people with barriers to work—people who are ready and able to produce high-quality products that show what they are truly capable of.”
Lauren McCann, cofounder/CEO, Procure Impact, “With responsible sourcing, companies wield immense power for social change. The hospitality sector is sparking a movement and demonstrating what is possible for all companies. We invite all corporations committed to responsible sourcing to join the Dignity of Work Pledge as we announce a new ambitious but achievable goal—creating 1,000,000 hours of work across all industries by 2030. We will continue to raise the bar for corporate America, and we are excited to support companies in turning positive intentions into tangible actions.”
