The American Hotel & Lodging Association (AHLA) has made three promotions among its leadership team.
Kiersten Pearce was promoted to SVP, executive & strategic initiatives. In her new role, she shapes and develops key industry initiatives and ensures alignment and execution on AHLA’s strategic plan and organizational priorities. She also oversees the coordination of the AHLA Board of Directors, Executive Committee and associated committees, and key operational functions, including legal.
She joined AHLA in 2018 and previously served as AHLA’s VP, member engagement & services, where she played an instrumental role in growing AHLA’s membership to record levels and realizing consistently strong satisfaction levels.
Adrienne Weil was promoted to SVP, member engagement & services. In her new role, she leads AHLA’s membership team and spearheads efforts to optimize AHLA’s committees and networks and ensure AHLA’s differentiated value proposition remains relevant as member needs evolve.
Previously, she served as AHLA’s VP, strategic partnerships and business development and led efforts to dramatically accelerate “non-dues” revenue growth from industry service providers and suppliers.
Kara Filer was promoted to SVP, strategic partnerships and business development. In her new role, she optimizes and expands sponsorship and event revenues from AHLA Allied member companies, aligning sales and relationship strategies between AHLA and the American Hotel & Lodging Foundation (AHLAF), where she will remain a key member of the leadership team and continue to drive the foundation’s fundraising efforts.
She previously served as AHLAF’s VP, donor relations and development and orchestrated initiatives to accelerate overall revenue growth by introducing new events, engaging hotels and vendors and securing grants.
The promotions are part of a steadily growing AHLA team that has played an increasingly critical role on behalf of the hotel industry, especially since the COVID-19 pandemic, the association reports. In the last two years, AHLA has grown from 44 to 65 employees, as the organization continues to serve as the singular voice of America’s hotels and remains deeply engaged in policy issues affecting hoteliers at all levels of government.
“I am proud to announce these well-deserved promotions,” said Chip Rogers, president/CEO, AHLA.“Kiersten, Adrienne and Kara have been instrumental to AHLA’s success over the last several years, and in their new roles they are even better situated to deliver ROI for our growing roster of members and keep the hotel industry moving forward.”