​​Accor launches All-Inclusive Collection

Accor is accelerating its expansion in the all-inclusive market with the launch of its multi-branded All-Inclusive Collection, which will see the group double down on the segment by building upon the success of the Rixos brand.

Accor entered into a joint venture with Fettah Tamince, founder/chairman of Rixos Hotels, in 2016 to develop the all-inclusive segment. The partnership has proved to be a success with Rixos tripling its network (including committed pipeline) over the last five years, the company reports. Rixos is a leading global player in the luxury all-inclusive segment and the market leader in Turkey (including Rixos Premium Belek in Antalya), the Middle East and Central Asia with 24 hotels and more than 10,000 rooms in operation and a further 26 hotels with more than 14,000 rooms in the pipeline.

Accor is significantly expanding its all-inclusive offering by including its luxury and premium brands with Fairmont, Sofitel, Pullman, Swissôtel and Mövenpick in the collection. The objective is to leverage the strength and visibility of these brands in the key target markets for the expansion of the All-Inclusive Collection.

International expansion of the all-inclusive business will be centered in Europe, Middle East Africa, Turkey, Asia and Central America and the Caribbean. These geographies have been selected for their growth potential in the all-inclusive segment and the strength of these brands in the target markets. The collection will initially focus on the further expansion of Rixos’ footprint of 50 properties in the network and pipeline and will quickly scale and diversify as part of a longer-term, multi-branded strategy of having more than 100 all-inclusive resorts in the next five years.

Opening this year will be Rixos Gulf Hotel Doha and Rixos Qetaifan Doha, which includes one of the world’s largest waterparks. Both these resorts will open in time for the FIFA World Cup in Qatar, which begins in November. Also opening later this year the Swissôtel Sharm el Sheikh, the first non-Rixos branded property in the All-Inclusive Collection with 1,350 rooms and a water park, as well as multiple dining, beach club and entertainment facilities.

“I am incredibly proud of the success Rixos has achieved in the five years as part of the Accor portfolio,” said Tamince. “Together, Accor and Rixos complement each other’s market-leading expertise, and the All-Inclusive Collection is the next step in accelerating their positions in the sector. This new initiative comes at a time when the demand for all-inclusive stays could not be stronger and now is the right time to leverage this positive trajectory. I am excited and pleased to continue my partnership with Accor with this expanded brand portfolio.”

Gaurav Bhushan, CEO, Accor Lifestyle & Entertainment, and co-CEO, Ennismore, added, “The post-COVID travel market is witnessing a renewed desire for leisure stays. Accor’s strategic decision to double down on the all-inclusive segment, the fastest growing sector in this market and build upon its success with Rixos, capitalizes on this opportunity. The new luxury and premium All-Inclusive Collection reinforces our business model while increasing our exposure and value proposition for hotel owners.”