Accor and Amadeus have expanded their strategic partnership, with Accor implementing Amadeus’ central reservation system (ACRS) for its portfolio of properties globally.
Amadeus’ cloud-based technology will help Accor in boosting revenues, maximizing distribution strategies and building deeper and more personalized connections with guests, according to the provider.
“Our ambition with this new distribution strategy is to transition from an in-house legacy system to a world-class, open system scalable across all regions, enabling future growth,” said Alix Boulnois, chief digital officer, Accor. “By deepening our collaboration with Amadeus, we will leverage the advanced capabilities of the ACRS and equip our hotels and owners with a modern distribution management tool, offering a wider range of services, new revenue-generating capabilities and personalized guest experiences.”
Francisco Pérez-Lozao Rüter, president, hospitality, Amadeus, added, “Our team at Amadeus is proud to be leading the way to modernize the merchandising experience in hospitality, and we are excited to partner with Accor to roll out ACRS across its diverse portfolio. Today’s dynamically changing market demonstrates the need for transformative technology to keep pace with guest expectations and drive growth in the context of evolving business needs. Through this partnership, Accor joins our global community of world-leading hotels on a mission to transform relationships with guests, exceed their expectations and make the experience of travel better.”